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Third Screen

The Ultimate Guide to Mobile Marketing

Jezik AngleščinaAngleščina
E-knjiga Adobe ePub DRM
Založba Nicholas Brealey Publishing, december 2014
With the "e;first screen"e;-the television-companies sent ads directly into consumers' livin... Celoten opis
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With the "e;first screen"e;-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "e;second screen"e;-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "e;third screen"e;-the mobile device- changed the game in an even more revolutionary way. The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the future.

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O knjigi

Polni naslov Third Screen
Avtor Chuck Martin
Jezik Angleščina
Vezava E-knjiga - Adobe ePub DRM
Datum izida 2014
EAN 9781473644304
Koda Libristo 40339486
Založba Nicholas Brealey Publishing

Kategorije

Economics, Finance, Business & Management > Business & Management > E-commerce: business aspects
Economics, Finance, Business & Management > Business & Management > Sales & marketing
Computing & Information Technology > Digital lifestyle > E-book readers, tablets & other portable devices: consumer / user guides
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