Summary: Winning Behavior

The must-read summary of Terry Bacon and David Pugh's book: "e;Winning Behavior: What the Smartest, Most Successful Companies Do Differently"e;.This complete summary of the ideas from Terry Bacon and David Pugh's book "e;Winning Behavior"e; shows that winning companies treat their customers better than anyone else. In this way, they earn what can be termed as "e;behavioural differentiation"e;. In their book, the authors explain that behavioural differentiation has now become the foundation for a sustainable competitive advantage, with the new imperative in business being to organise your firm to consistently out-behave your rivals. This summary will teach you how to improve your leadership, culture, processes, reward systems and infrastructure in order to deliver exceptional behaviour every time.Added-value of this summary:* Save time* Understand key concepts* Expand your knowledgeTo learn more, read "e;Winning Behavior"e; and discover the key to out-behaving your rivals.