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Sourcebook of Listening Research
Angleščina
282 b
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Winner of the 2018 Distinguished Book Award from the Communication and Social Cognition Division of the National Communication Association.Essential reading for listening researchers across a range of disciplines, The Sourcebook of Listening Research: Methodology and Measures is a landmark publication that defines the field of listening research and its best practices. the definitive guide to listening methodology and measurement with contributions from leading listening scholars and researchers Evaluates current listening methods and measures, with attention to scale development, qualitative methods, operationalizing cognitive processes, and measuring affective and behavioral components A variety of theoretical models for assessing the cognitive, affective, and behavioral facets of listening are presented alongside 65 measurement profiles Outlines cutting-edge trends in listening research, as well as the complexities involved in performing successful research in this area
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