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Rethinking Creativity

Name: Rethinking Creativity
Brand: Cambridge University Press
SKU: 39905992
Price: 48.39 EUR
Availability: InStock
Author: Robert W. Weisberg
ISBN: 9781108800846

Inside-the-Box Thinking as the Basis for Innovation

Robert W. Weisberg

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39905992

Založba Cambridge University Press, september 2020

This book presents a new perspective on creativity: that creative innovation depends on inside-of-th... Celoten opis

Koda Libristo: 39905992

117 b

48.39 €

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This book presents a new perspective on creativity: that creative innovation depends on inside-of-the-box thinking. It shows that creativity builds on what we know and how we use old ideas to produce new ones. In a highly readable format, Robert W. Weisberg uses case studies of seminal creative advances, such as Leonardo's 'Aerial Screw' and Frank Lloyd Wright's award-winning house, 'Fallingwater.' These fascinating examples are evaluated alongside cutting-edge research to present an analysis of creativity that challenges us to think differently about this intriguing cognitive ability.