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12 b
Relationshipping is for all managers in the enterprise concerned with developing products and engaging prospects and customers. It is especially relevant to CEOs and their teams. Relationshipping is also essential reading for business school professors and their students, because the book goes to the heart of how marketing has been changed by internet connectivity and the technology revolution. Consumers now want a unified, seamless, and moving to personalized brand experience as they engage with and use the products and services. This makes it imperative for management to connect the dots to see the prediction of where their strategies and tactics to engage customers is taking the value of their enterprise. Welcome to this connected new world. Relationshipping provides an overarching view and a blueprint for how to deal with it.
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