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Promoting Fashion

Name: Promoting Fashion
Brand: Laurence King Publishing
SKU: 44906191
Price: 3.94 EUR
Availability: InStock
Author: Barbara Graham
ISBN: 9781529429947

Barbara Graham

Caline Anouti

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Laurence King Publishing, december 2022

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book sh... Celoten opis

Koda Libristo: 44906191

10 b

3.94 €

Na zalogi Prenesi zdaj

The marketing and promotion of fashion is entering a fast-moving and challenging phase. This book shows how to appeal to the consumer and communicate the brand message. Advertising campaigns, both offline and online, are discussed, together with the existing and new methods of PR and promotion. Individual chapters then look at social media, e-commerce and online fashion retail, personal selling and offline fashion retail, direct marketing, fashion shows and sales promotions, plus costing a campaign. These are supported by case studies and interviews with leading professionals.