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Online Consumer Behavior

Name: Online Consumer Behavior
Brand: Routledge
SKU: 39961121
Price: 51.59 EUR
Availability: InStock
Author: Angeline Close Scheinbaum
ISBN: 9781136342219

Theory and Research in Social Media, Advertising and E-tail

Angeline Close Scheinbaum

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39961121

Založba Routledge, maj 2012

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and adverti... Celoten opis

Koda Libristo: 39961121

125 b

51.59 €

Na zalogi Prenesi zdaj

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Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying to understand online consumer experiences that help instill brand loyalty. This book is one of the first to present scholarly theory and research to help explain and predict online consumer behavior.