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Brezplačna dostava za naročila nad 69.99 € na paketomatih Pošte Slovenije.

Next Cmo

Name: Next Cmo
Brand: Archway Publishing
SKU: 40729697
Price: 4.04 EUR
Availability: InStock
Author: Peter Mahoney
ISBN: 9781665711371

A Guide to Operational Marketing Excellence

Peter Mahoney

Scott Todaro

Dan Faulkner

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 40729697

Založba Archway Publishing, september 2021

The world is changing and so is the marketing profession. CMOs and the next generation of marketing... Celoten opis

Koda Libristo: 40729697

10 b

4.04 €

Na zalogi Prenesi zdaj

The world is changing and so is the marketing profession. CMOs and the next generation of marketing leaders need to read this book to develop a strategy for ensuring operational excellence to achieve their goals. This book will provide a best practices approach for forming your marketing goals, creating a strategy, building a plan, crafting impactful campaigns, optimizing budgetary spending, and measuring true ROI. This book provides models, practical approaches, and templates to help the reader structure their own marketing strategy.