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Moderating Focus Groups

Name: Moderating Focus Groups
Brand: SAGE Publications, Inc
SKU: 40486574
Price: 68.86 EUR
Availability: InStock
Author: Richard A. Krueger
ISBN: 9781506320601

Richard A. Krueger

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba SAGE Publications, Inc, julij 1997

Moderating Focus Groups is indispensable for those who want to improve their focus group moderating... Celoten opis

Koda Libristo: 40486574

166 b

68.86 €

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Moderating Focus Groups is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard A. Krueger offers scores of tips and sound advice on how to become a master in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use, and strategies for handling difficult situations. Rookie moderators will find this book is an invaluable guide, and veteran moderators will discover tips and strategies for honing their skills.