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Contemplating studying media? This handy text will tell you everything you need to know! Beginning with the definition and history of media studies, this book delves into exciting subjects like the political economy of mass media, digitalization, AI, filter bubbles, misinformation and much more. Reading this text, you will encounter: - Real case studies, from a day in the life of a journalist, to global media conglomerates - An exploration of key themes like race and gender in the 'critical issues' section - Accessible content, with 'key material' boxes, a glossary and further reading - A lively style that won't leave you boredA must-have for undergraduate media students, this book enables a broad, confident understanding of key issues and kick starts success in your studies
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