Meat: The New Cigarette

In his eye-opening book, Matthew King, registered nurse and president and co-founder of the Christian Animal Rights Association, examines the harmful effects of consuming meat and animal products from a scientific and medical standpoint . . . and the startling similarities between the promotion of Big Tobacco and Big Meat, including marketing, industry-funded studies, lobbying, and government subsidies. Fifty years ago, cigarettes were glamorized in advertising and even "e;doctor recommended."e; Now, of course, we know that cigarettes cause lung cancer, and they are banned in most public places, including hospitals. However, an equally detrimental threat to public health-the consumption of meat and animal products-remains unchecked, unacknowledged by healthcare professionals, and even served to hospital patients being treated for the very diseases a diet rich in meat causes. Hoping to bridge the disconnect healthcare workers have between the diseases they are treating and the root cause of the disease, Meat: The New Cigarette incorporates an overview of the damages meat causes, compelling data supporting the adoption of a plant-based diet, and the critical role nurses and other healthcare practitioners play in reversing the current crisis that endangers not only the health of America, but the world.