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Manager's Guide to Distribution Channels

Name: Manager's Guide to Distribution Channels
Brand: McGraw Hill
SKU: 39566387
Price: 57.53 EUR
Availability: InStock
Author: Linda Gorchels
ISBN: 9780071442954

Linda Gorchels

Edward J. Marien

Chuck West

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39566387

Založba McGraw Hill, maj 2004

Channel management has become one of the most important components of a firm's competitive strategy,... Celoten opis

Koda Libristo: 39566387

139 b

57.53 €

Na zalogi Prenesi zdaj

Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.