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The LinkedIn Branding Show, our highly regarded weekly podcast, comes to life on these pages. You'll find interactive episodes with actionable takeaways threaded in with the stories and lessons that will deliver real results. Throughout, you will be guided by our personal perspectives, our decades of sales and marketing knowledge, and our first-hand experiences building LinkedIn brands on a global scale. The LinkedIn Branding Book is here to fast-track and ensures your success. You can skip the mistakes we made, avoid frustration, and move forward confidently and convincingly with your refined LinkedIn personal and business brand. Who this book is for:Small business ownersEntrepreneursBusiness coachesConsultantsTrainersSales executivesBusiness development executivesAnyone else looking to generate more sales clients and revenue using linkedin!It also shows how to use LinkedIn as a vehicle for expressing your thought leadership and building your own authentic brand as a leader, while contributing to your company's brand equity. This book will guide you, the savvy executive, to increase your visibility and influence, attract high-performing talent and power your career.