Lead Generation

According to the NY Times, over 3,200 venture-funded businesses failed in 2023, losing over $27 billion. Over 70% of PE-funded companies failed in 2022, losing an average of just over $1.3M per company in less than 20 months. And over 20% of all start-ups fail within 2 years. Given the resources and expertise available to these businesses, one has to ask: Why is the failure rate so high?In working with many hundreds of businesses over the last 35+ years, it s become evident that most of these companies fail because they're ineffective at Marketing and Sales because they ve adopted a model one that has been promoted relentlessly by the digital platforms, solution providers, and the Marketing profession itself that, in most cases, simply cannot work. In this how-to guide we examine the reasons why so many businesses fail to achieve their revenue objectives, and what you can do to succeed: by adopting an approach to Sales and Marketing that has been around, and working effectively, for over 100 years. Why Read "e;Lead Generation: How We Generated over $4,000,000,000 in New Sales - and How You Can Do It Too"e;?If you're in SALES, you'll learn how to:Stimulate more interestUncover more needsCreate more urgencyEstablish more rapportBuild more valueUnhook more competitionOvercome more objectionsShorten your sell-cycleIncrease your win rateWork less and sell moreAnd overall: Maximize your performance against quota!If you're in MARKETING, you'll learn how to:Get more visibilityStimulate more inquiriesCreate more buzzBeat the algorithmsGrow your subscriber basePosition more effectivelyGenerate more leadsGenerate better leadsMaximize your conversion rateAnd overall: Maximize your MROI!If you're a BDR, you'll learn how to:Get past gatekeepers and voice mailGet more return callsStimulate more interestPrevent rejectionMake better cold callsUncover more compelling needsEscalate your contact levelIncrease your conversion rateEliminate no-showsBook more appointmentsAnd overall: Minimize your CPL!If you're a BUSINESS OWNER, you'll learn how to:Grow your revenues "e;on demand"e;Maximize your marginsPenetrate new marketsRaise your pricesSteal market shareIncrease resells and upsellsEnhance customer satisfactionIncrease profitabilityDevelop more effective strategies and tacticsGet better performance from your teamClose the gap between "e;where you are"e; and "e;where you want to be"e;And overall: Maximize your ROI!