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Imagining Marketing

Name: Imagining Marketing
Brand: Routledge
SKU: 39934883
Price: 63.41 EUR
Availability: InStock
Author: Stephen Brown
ISBN: 9781134565498

Art, Aesthetics and the Avant-Garde

Stephen Brown

Anthony Patterson

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39934883

Založba Routledge, februar 2001

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketin... Celoten opis

Koda Libristo: 39934883

153 b

63.41 €

Na zalogi Prenesi zdaj

Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and