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Identifying Hidden Needs

Name: Identifying Hidden Needs
Brand: Palgrave Macmillan
SKU: 47248867
Price: 43.49 EUR
Availability: InStock
Author: K. Goffin
ISBN: 9780230300897

Creating Breakthrough Products

K. Goffin

F. Lemke

U. Koners

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Palgrave Macmillan, oktober 2010

Too many new products fail. New products which are hard to differentiate from existing products won'... Celoten opis

Koda Libristo: 47248867

105 b

43.49 €

Na zalogi Prenesi zdaj

Too many new products fail. New products which are hard to differentiate from existing products won't capture the customer's imagination. The failure is due to a poor understanding of customers' needs. Companies need to take a radical approach to identifying customers' real needs, and this book demonstrates innovative ways to achieve this.