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Global and Multinational Advertising

Jezik AngleščinaAngleščina
E-knjiga Adobe ePub DRM
E-knjiga Global and Multinational Advertising Basil G. Englis
Koda Libristo: 40026770
Založba Psychology Press, november 2013
Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psyc... Celoten opis
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Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical investigations of cultural and social values and their implications for marketing specialists, studies of gender- and sub-culture specific advertising, and investigations of advertising efforts in several different international markets. The scholars and advertising professionals who contributed these chapters will have much to say to consumer psychologists and marketing specialists alike.

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O knjigi

Polni naslov Global and Multinational Advertising
Avtor Basil G. Englis
Jezik Angleščina
Vezava E-knjiga - Adobe ePub DRM
Datum izida 2013
Število strani 278
EAN 9781317759768
Koda Libristo 40026770
Založba Psychology Press

Kategorije

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Psychological methodology > Psychological testing & measurement
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Advertising
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Occupational & industrial psychology
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