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Focus Groups

Name: Focus Groups
Brand: CRC Press
SKU: 39934040
Price: 159.11 EUR
Availability: InStock
Author: Joe Langford
ISBN: 9781134505647

Supporting Effective Product Development

Joe Langford

Deana McDonagh

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39934040

Založba CRC Press, november 2002

The focus group is widely used to as a tool for increasing the understanding of users and their requ... Celoten opis

Koda Libristo: 39934040

384 b

159.11 €

Na zalogi Prenesi zdaj

The focus group is widely used to as a tool for increasing the understanding of users and their requirements, and identifying potential solutions for these requirements. Its main value lies in the conveyance of less tangible information that cannot be obtained using more traditional methods. Eliciting user needs beyond the functional is crucial for