Find Your Difference

"e;At a time when courage seems in short supply, Austin McGhie's Find Your Difference provides inspiration to step outside of the conventional . . . It should be required reading for any business stakeholder."e; -Kevin Goetz, founder and CEO, Screen Engine/ASIThis book is for marketers. If you are selling anything-a product, a service, a company, an idea, a place, or a brand-you are a marketer.Part exploration and part exhortation, Find Your Difference is a unique collection of observations, case studies, and hard-earned lessons from marketing expert and BRAND Is a Four Letter Word author Austin McGhie. With humor and wisdom, McGhie makes the case for identifying your difference, highlights the importance of being distinctive, points out the "e;difference dampeners"e; that hold you back, and offers advice for creating real-world difference in business and in life. Here, you'll learn:* How to identify what makes your brand and products uniqueThe top ten things to consider as you pursue differenceA five-step plan for getting those around you prepared to "e;do different"e;No matter what you're selling, difference is key to building an audience. This practical guide provides thought-provoking tips and strategies designed to challenge you, inspire you, and, most importantly, help you find your difference.