Fifty Typefaces That Changed the World

The Design Museum brings you fifty typefaces that changed the world we live in!The digital revolution has made typesetters of us all as we define our identities through the typefaces we choose to communicate with the world. In this witty and insightful book John L Waters explores 50 of the most influential typefaces and shows them in use on posters, perfume packaging, buildings and more. From the power of Gotham - the typeface used in Obama's first presidential campaign - to the eloquence of Baskerville, from the classic cool of Helvetica to Wim Crouwel's provocative New Alphabet, this is a book of visual treats and wonderful stories.Contents Includes...Blackletter c.1455First Roman Type c.1470Garamond c.1532Romain du Roi 1690 - 1745Baskerville 1757Bodoni late 1780sThe first Egyptians (slab serifs) 1810Wood Types - condensed grotesques 1828 - c.1900The First Typewriter 1868Franklin Gothic Condensed 1903 - 14Cooper Black 1921Futura 1927Times new Roman (aka Times Roman) 1932Helvetica 1957Beowolf 1989Comic sans 1994Gotham 2000Guardian Egyptian 2005-Ubuntu 2011...And Many More!