Envoping

The operating environment is changing faster than ever before, and is threatening businesssurvival. Regulators and Public opinion have become major stakeholders for an increasingnumber of industries. The 21st century will be the Time of Regulators and ever greater changewithin corporations. What appears to be a particular challenge for highly regulated firms(Tobacco, Pharmaceutical, Petroleum, and Telecom) will be, in a very near future, a majorissue for most companies. The business leaders feel it and rank this "e;change"e; as the numberone threat to their business. They seek a solution. This book offers one under the name of"e;EnvOping"e; or managing the interaction with the Operating Environment of Corporations. It is a new approach of Corporate Affairs and Communication (CA&C) that moves thisdepartment from a marginal consulting role to a core function at the heart of the corporation'smanagement, from a technique to a science that can be taught in universities. The book is a mixture of theories and live examples taken from the author's 30 years ofprofessional experience and provides the tools to structure the role of the EnvOping manager. It allows managers to look to the future and the coming changes with more confidence