Environmental Design Thinking

Based on the principles of semiotics and place theory, this book analyzes and researches the environmental design symbols by using the relevant theoretical methods of semiotics and the spirit of place. Through the analysis of the symbols' energy and reference, it elaborates on the potential meanings of the environmental design symbols, and then reveals the status and role of the environmental design symbols in the modern consumer society. On the basis of the research on environmental design symbols, the concept and design principles of humanized environmental design combining safety, health, comfort, ecology, intelligence, economy and aesthetics are scientifically and systematically proposed. Taking "e;Designer Hotel"e; as an example, the importance of design strategy and value analysis in environmental design is clarified from the design elements of brand, culture, innovation and competition.