Dynamic Competitive Strategy

Dynamic Competitive Strategy by best -selling author Dr Tony Grundy casts a radically new light on Competitive Strategy by showing you the dynamic dimension of existing strategy tools and new ones created to deal with rapid innovation and turbulent change. He shows us refreshing and challenging ways of developing strategy, including:Agile approaches to Strategy and PlanningThe art of the Cunning Plan -with 101 ways of being innovativeThe alien approach: how might an alien see your industry and business?A whole new set of dynamic strategy toolsScenario storytelling and the art of mental time travelHow emotional value can leverage competitive advantagDynamic stakeholder analysis and influencingHe also includes case studies of Arsenal, Brexit, Dyson, Metrobank, Tesco, theinfamous honey badger and others from everyday life.This book provides an overall theory and a wealth of practical guidancebased on 30 years of Strategy Consulting and Management Research andTeaching that will transform your thinking about strategy. Tony truly "e;turnsstrategy upside down,"e; as he does on the cover.