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Digital Luxury

Name: Digital Luxury
Brand: SAGE Publications Ltd
SKU: 40534084
Price: 44.2 EUR
Availability: InStock
Author: Wided Batat
ISBN: 9781526483560

Transforming Brands and Consumer Experiences

Wided Batat

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 40534084

Založba SAGE Publications Ltd, april 2019

The fashion and luxury industries have been well-established for centuries, but the new disruptive d... Celoten opis

Koda Libristo: 40534084

107 b

44.20 €

Na zalogi Prenesi zdaj

The fashion and luxury industries have been well-established for centuries, but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline, mixing physical place and digital space: phygital. This exciting new text, the first on this timely subject, written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice-led examples.