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Decoding Branding

A Complete Guide to Building and Revamping Brands in the Age of Disruption

Jezik AngleščinaAngleščina
E-knjiga Adobe ePub DRM
E-knjiga Decoding Branding Royce Yuen
Koda Libristo: 40023367
Založba Routledge, maj 2021
Decoding Branding explains the evolution of branding and how the disrupting factors like digital rev... Celoten opis
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Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.

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O knjigi

Polni naslov Decoding Branding
Avtor Royce Yuen
Jezik Angleščina
Vezava E-knjiga - Adobe ePub DRM
Datum izida 2021
Število strani 234
EAN 9781317623014
Koda Libristo 40023367
Založba Routledge

Kategorije

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > International business
Economics, Finance, Business & Management > Economics
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