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Creativity and Strategy

Name: Creativity and Strategy
Brand: Springer
SKU: 41011787
Price: 132.73 EUR
Availability: InStock
Author: Chetan Walia
ISBN: 9783030704667

An Integrative Analysis

Chetan Walia

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 41011787

Založba Springer, junij 2021

This book provides an integrative analysis of creativity and strategic practices, particularly strat... Celoten opis

Koda Libristo: 41011787

322 b

132.73 €

Na zalogi Prenesi zdaj

This book provides an integrative analysis of creativity and strategic practices, particularly strategic problem formulation and strategic decision making. It examines the decision and not the individual as a unit of analysis, which leads to a deeper understanding of creative outcomes. It draws a correlation between strategic intent and creative outcomes, both positive and negative, and provides an integrated framework for understanding creativity. Finally, the book develops a creative strategic framework and draws conclusions for the practice of management and for future research.