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Corporate Marketing Strategy

Name: Corporate Marketing Strategy
Brand: Emerald Publishing Limited
SKU: 52138510
Price: 92.14 EUR
Availability: InStock
Author: Pantea Foroudi
ISBN: 9781835490112

A Contemporary Curation of Branding, Identity, Image and Reputation Studies

Pantea Foroudi

T C Melewar

Charles Dennis

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Emerald Publishing Limited, april 2026

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between... Celoten opis

Koda Libristo: 52138510

223 b

92.14 €

Na zalogi Prenesi zdaj

Corporate Marketing Strategy offers a comprehensive treatment of the nature of relationships between companies, brands, and stakeholders in different regions of the world. The timely collection will serve as an important resource for international marketing and brand practitioners, who require more than anecdotal evidence, on important aspects relating to companies' strategy, brands, identity, stakeholders, and reputation. The authors have blended an interesting mix of theory, primary research findings, and practice that will appeal to students, academics, and practitioners of international branding, identity, and marketing alike.