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Consumers in Context

The BPM Research Program

Jezik AngleščinaAngleščina
E-knjiga Adobe ePub DRM
E-knjiga Consumers in Context Gordon Foxall
Koda Libristo: 40015979
Založba Routledge, januar 2016
This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the de... Celoten opis
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This book, first published in 1996, presents a collection of papers by Gordon Foxall charting the development of the Behavioural Perspective Model (BPM) which he devised in the early 1980s and subsequently developed. The model offers a unique and original behaviour-based theory of consumer choice. In seeking to answer the question 'where does consumer choice take place?' by drawing upon behavioural psychology, Foxall presents an exciting challenge to previous theories whose emphasis has been on the internal working of the consumer's mind in reaching rational decisions and choices.Bringing alive the important subject of economic consumption, this seminal volume will be of great interest to students and researchers in consumer research.

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O knjigi

Polni naslov Consumers in Context
Avtor Gordon Foxall
Jezik Angleščina
Vezava E-knjiga - Adobe ePub DRM
Datum izida 2016
Število strani 552
EAN 9781317332954
Koda Libristo 40015979
Založba Routledge

Kategorije

Society & Social Sciences > Society & culture: general > Social & ethical issues > Consumerism
Society & Social Sciences > Psychology > Psychological theory, systems, schools & viewpoints > Behaviourism, Behavioural theory
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Economics
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