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Consumer Behaviour

Name: Consumer Behaviour
Brand: GenNext Publication
SKU: 45073821
Price: 51.57 EUR
Availability: InStock
Author: Vishwajeet Prasad
ISBN: 9789385484087

Vishwajeet Prasad

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba GenNext Publication, junij 2009

This book presents the workings of Consumer Behaviour as no other book in the market does. It examin... Celoten opis

Koda Libristo: 45073821

125 b

51.57 €

Na zalogi Prenesi zdaj

This book presents the workings of Consumer Behaviour as no other book in the market does. It examines the subject of Consumer Behaviour in a fascinating way, is stimulating and motivates readers. This textbook provides a complete introduction to consumer behaviour. It focuses on consumer behaviour research and concepts and their application in marketing issues. It highlights the values, popular culture, lifestyles, and consumption. Its simple layout and up to date studies make application of theories taught very clear. A must-have book for everyone engaged in this field.