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Connected Consumer

Name: Connected Consumer
Brand: Business Expert Press
SKU: 40659094
Price: 9.68 EUR
Availability: InStock
Author: Dinesh Kumar
ISBN: 9781631571114

Dinesh Kumar

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 40659094

Založba Business Expert Press, oktober 2015

Traditional marketing faces challenges as never before. The way that people interact with each other... Celoten opis

Koda Libristo: 40659094

23 b

9.68 €

Na zalogi Prenesi zdaj

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History of Jews in Egypt and the Arab world Dr. Yasser Thabt

Adobe ePub DRM

16.75 €

Traditional marketing faces challenges as never before. The way that people interact with each other and with companies is changing completely in todayOs era of 24/7 connectivity. This book explores tectonic changes in buyer behavior and how businesses are responding to those changes. It describes how data is used to track and analyze customers in almost everything they do, and how marketing communications are delivered with precision to individual mobile devices. The connected customer is blurring the line between online and offline sales resulting in an entirely new purchase cycle.