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Commodity Marketing

Name: Commodity Marketing
Brand: Springer
SKU: 41016711
Price: 66.85 EUR
Availability: InStock
Author: Margit Enke
ISBN: 9783030906573

Strategies, Concepts, and Cases

Margit Enke

Anja Geigenmuller

Alexander Leischnig

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Springer, april 2022

Commoditization is a major challenge for companies in a wide range of industries, and commodity mark... Celoten opis

Koda Libristo: 41016711

162 b

66.85 €

Na zalogi Prenesi zdaj

Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.