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Be Unique or Be Ignored

Name: Be Unique or Be Ignored
Brand: MHR Enterprises
SKU: 39831714
Price: 10.81 EUR
Availability: InStock
Author: Marc H. Rudov
ISBN: 9780974501758

The CEO's Guide to Branding

Marc H. Rudov

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39831714

Založba MHR Enterprises, november 2013

Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's cost... Celoten opis

Koda Libristo: 39831714

26 b

10.81 €

Na zalogi Prenesi zdaj

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The Magic of Thinking Big David J. Schwartz

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Branding is ultimately the CEO's responsibility and #1 priority. The brand dictates a company's costs of sales, capital, and media. The goal of branding is to be unique, to stand out from the white-noise of me-too competition. Most CEOs allow their companies to copy or resemble their competitors. If people don't "e;get"e; your company's brand -- its value proposition -- within 15 seconds, they'll resist purchasing from, investing in, and writing about your company. Or, they'll ignore your company altogether. Hence, the title of this guide: Be Unique or Be Ignored.