B2B Sales For The Entrepreneur

You didn't start your business to become a salesperson - but if you want customers, you'll need to learn how to sell. In this honest, practical and empowering guide, seasoned entrepreneur and investor Garry Mansell shows first-time founders how to master B2B sales - even if they've never sold a thing in their lives. Whether you're building a SaaS product, a consultancy or a complex solution, you'll learn how to approach sales with structure, confidence and integrity. No sleaze. No jargon. Just a clear, step-by-step approach to turning conversations into customers. In this book, you'll learn how to:Rewire your mindset and bounce back from rejectionDefine a compelling value proposition that actually landsFind, reach and engage ideal customersHandle objections and negotiate like a proClose deals and build long-term client relationshipsKnow when (and how) to hire your first salespersonWith real-world case studies, ready-to-use templates and 'fieldwork' exercises at the end of each chapter, this isn't just a book - it's a founder's sales playbook. You'll move from hesitating to selling with confidence, clarity and authenticity. You don't need to be a natural. You just need the right tools. Whether you're pre-revenue or scaling your first team, B2B Sales for the Entrepreneur will help you sell smarter, grow faster and stay true to your values along the way.