Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Preverjanje stanja naročila

Postanite del skupnosti ljubiteljev knjig z vsega sveta in uživajte v številnih ugodnostih. Ustvarite brezplačen račun

Brezplačna dostava Zásilkovna nad 69.99 €

Zbirna točka GLS 4.49 € Zbirna točka DPD 2.99 € Kurirska služba GLS 5.49 € Kurir DPD 3.49 € Kurirska služba Express One 3.49 € Zbirno mesto Express One 3.49 € Zbirno mesto Pošte Slovenije 3.49 € Dostava preko Pošte Slovenije 3.49 €

Kontakt

Kako nakupovati

Pomoč

Moj račun

▸ Prazna :-(

Brezplačna dostava za naročila nad 69,99 € na prevzemna mesta DPD in Express One.

Artificial Intelligence in Marketing

Name: Artificial Intelligence in Marketing
Brand: Emerald Publishing Limited
SKU: 44949565
Price: 109.93 EUR
Availability: InStock
Author: Naresh K. Malhotra
ISBN: 9781802628777

Naresh K. Malhotra

K. Sudhir

Olivier Toubia

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba Emerald Publishing Limited, marec 2023

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to... Celoten opis

Koda Libristo: 44949565

266 b

109.93 €

Na zalogi Prenesi zdaj

Review of Marketing Research pushes the boundaries of marketing-broadening the marketing concept to make the world a better place.Here, leading scholars explore how marketing is currently shaping, and being shaped by, the evolution of Artificial Intelligence (AI). Topics covered include the effects of AI on: economics; personalisation; pricing; content generation; the identification, structuring, and prioritization of customer needs; customer feedback; Natural Language Processing; image analytics; deep learning; and the anthropomorphism of AI, such as in virtual assistants and chatbots.Each chapter provides thought provoking discussions which will be relevant to researchers, professionals, and students.