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Advertising

Name: Advertising
Brand: Anvil Publishing, Inc.
SKU: 41330402
Price: 5.25 EUR
Availability: InStock
Author: Tony Harris
ISBN: 9789712730399

More Fun in the Philippines

Tony Harris

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 41330402

Založba Anvil Publishing, Inc., september 2017

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campa... Celoten opis

Koda Libristo: 41330402

13 b

5.25 €

Na zalogi Prenesi zdaj

At the heart of the recent increase in tourism numbers to the Philippines lies the advertising campaign that became a social media phenomenon-"e;It's more fun in the Philippines."e; The campaign by BBDO Guerrero, the Philippines' most awarded advertising agency, has garnered awards and acclaim all over the world and is seen as a benchmark for international tourism communications.After over two decades working at some of London's most successful advertising agencies, Tony Harris packed up his collections of bass guitars, vinyl 45s and Dr. Martens and joined BBDO Guerrero as Chief Executive. This is the story of what happened next.