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AdValue

Name: AdValue
Brand: Routledge
SKU: 39962477
Price: 59.73 EUR
Availability: InStock
Author: Leslie Butterfield
ISBN: 9781136430909

Leslie Butterfield

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Koda Libristo: 39962477

Založba Routledge, maj 2012

Advalue is organised into four sections, according to where the advertising effect is to be seen:* C... Celoten opis

Koda Libristo: 39962477

144 b

59.73 €

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Landeskunde im DaF-Unterricht Robert Meyer

Mehka

13.56 €

Advalue is organised into four sections, according to where the advertising effect is to be seen:* Company value effects* Business performance effects* Customer effects* Brand effectsIn addition, there is a brief introductory section and each chapter is prefaced by a short executive summary describing 'the argument in brief'.The individual authors are leading experts in their fields drawn from the advertising industry, the client community and the academic world. The book is aimed both at an advertising audience and at a general business audience - spanning from Finance to Marketing - who need to tie advertising spend to tangible outcomes.