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Ad Critique

Name: Ad Critique
Brand: SAGE Publications, Inc
SKU: 40486487
Price: 70.06 EUR
Availability: InStock
Author: Nancy R. Tag
ISBN: 9781506319513

How to Deconstruct Ads in Order to Build Better Advertising

Nancy R. Tag

Jezik

Angleščina

E-knjiga Adobe ePub DRM

Založba SAGE Publications, Inc, december 2011

Ad Critique teaches advertising, marketing, and management students-both the "e;suits"e; and... Celoten opis

Koda Libristo: 40486487

170 b

70.06 €

Na zalogi Prenesi zdaj

Ad Critique teaches advertising, marketing, and management students-both the "e;suits"e; and the "e;creatives"e;-how to effectively judge and critique creativity in advertising. This textbook is an instruction manual, a facilitator of dialogue, and a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile.